Al Jazeera English has begun a campaign to enter the North American market, including a dedicated website. The channel is noted for its poor penetration in the American market, where it is carried by only one satellite service, and a small number of cable networks. As of 2009, Al Jazeera's English-language service can be viewed in every major European market, and is available to 130 million homes in over 100 countries via cable and satellite, according to Molly Conroy, a spokeswoman for the network in Washington. The channel had expected to reach around 40 million households, but it far exceeded that launch target, reaching 80 million homes. The channel was due to be called Al Jazeera International, but the name was changed nine months before the launch because "one of the Qatar-based channel's backers decided that the broadcaster already had an international scope with its original Arabic outlet." It had aimed to begin global broadcasting in June 2006 but had to postpone its launch because its HDTV technology was not ready. The channel was launched on 15 November 2006. Award winning Creative teams shaped the English brand identity, the on-air studios and its " EVERY ANGLE | EVERY SIDE" promotional positioning, led by Director of Creative, Morgan Almeida, "to extend the Arabic heritage in a language familiar to diverse global audiences".
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Al Jazeera's Code of Ethics mirrors some of these statements. Other Al Jazeera English slogans and catchphrases include: "All the News | All the Time", "Fearless Journalism" and "If it's newsworthy, it gets on air, whether it's Bush or Bin Laden". Some observers, including media scholar Adel Iskandar, have commented that this focus can be seen, in the eyes of Western viewers, as casting Al Jazeera English as a global "alternative" news network, though the entire Al Jazeera brand has been heavily mainstreamed in many parts of the world.
Īl Jazeera English is the world's first English-language news channel headquartered in the Middle East. The station claims to be the first global high-definition television network. The station broadcasts news features and analysis, documentaries, live debates, current affairs, business, technology, and sports. It is the sister channel of the Arabic-language Al Jazeera.
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Limited scheduled transmission on FTA UHF channels at certain hoursĪl Jazeera English (AJE) is an international 24-hour English-language news and current affairs TV channel headquartered in Doha, Qatar.
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